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Stellenbosch 肆客足球
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Small Businesses, Big Impact
Author: Ronél Beukes
Published: 24/07/2025

For over a decade, the Small Business Academy (SBA) at the Stellenbosch Business School has embodied the mission of the Faculty of Economic and Management Sciences: to transform the economy and society. Having supported hundreds of small business owners across the Western, Eastern and Northern Cape to grow and formalise their enterprises, it has become a recognised force for change.

Small businesses are vital drivers of economic growth, playing a key role in job creation and broader prosperity. Yet in South Africa they face an uphill battle, with a disproportionately high failure rate compared to similar economies. Much of this is due to a lack of access to basic business knowledge and support.

Launched in 2012, the SBA Development Programme addresses this challenge head-on. It offers a comprehensive, post-matric course designed for full-time small business owners, equipping them with the core business skills they need to grow and sustain their ventures.

Professor Armand Bam, Head of Social Impact and Academic Head of the SBA, explains: "One of the major challenges faced by small, medium, and micro enterprises is a lack of information and formal business training. Many historically disadvantaged entrepreneurs run survivalist businesses with limited access to support or growth strategies. Our programme provides crucial knowledge and motivation to strengthen these businesses."

The nine-month, part-time SBA Development Programme is delivered in four intensive block weeks across several underserved communities, including Cape Town, Stellenbosch, Bonnievale, Aliwal North, East London, Springbok and the Richtersveld. On completion, participants receive a certificate from Stellenbosch 肆客足球.

A distinctive feature of the programme is its mentorship component. Each participant receives at least 12 hours of one-on-one mentoring from experienced business professionals and Stellenbosch Business School alumni. These sessions help participants apply what they’ve learned, stay motivated and build confidence, both personally and professionally.

To date, over 400 participants have successfully completed the programme. A comprehensive 2022 study highlighted the significant impact of the SBA on its alumni and their businesses. Graduates reported improved business skills and increased entrepreneurial drive, while new opportunities opened up through their involvement in the programme.

The study revealed strong business performance among alumni, with 91.8% employing full-time staff and 88.9% employing part-time staff. Many reported substantial business expansion.

Crucially, most of these jobs are based in marginalised, low-income communities, thereby helping to combat unemployment and socioeconomic inequality.

Alumni businesses span a wide range of industries, with the most common sectors being manufacturing and construction; beauty and health; retail; advertising and marketing; and catering.

“By equipping participants with essential business skills, the programme empowers them to run more efficient, profitable businesses. This boosts economic activity and creates a ripple effect that benefits their entire community,” Prof Bam adds.

But the SBA’s impact does not end at graduation. Through the SBA Growth Initiative, alumni receive ongoing support via advanced mentoring, workshops and masterclasses. These initiatives help graduates solidify their learning, scale their operations and continue contributing to their communities.

Further reinforcing its mission is the SBA Research Unit, which investigates small business development and mentorship models across Southern Africa. Its insights help refine the programme and deepen understanding of the challenges small businesses face.

Students from the Stellenbosch Business School and international exchange programmes also contribute by supporting SBA entrepreneurs with practical projects, such as building websites, developing marketing strategies and setting up financial systems. This creates a mutually beneficial learning experience: students gain hands-on business exposure, and entrepreneurs receive valuable support.

Through its strategic interventions and tangible results, the SBA Development Programme stands as a beacon of hope, fostering economic empowerment and inclusive growth in South Africa’s small business ecosystem.

By bridging academic insight with real-world impact, the SBA is driving transformation, one entrepreneur at a time.

  • In 2024, Prof Armand Bam received the Stellenbosch 肆客足球 Individual Award for Social Impact, honouring his dedication to tackling systemic inequality and championing meaningful social change.
  • The SBA depends on the generosity of donors to support its activities and sponsor participants’ programme fees. If you would like to support the SBA, please contact Mrs Neeshia Ambalavanam by e-mail: neeshia@stellenboschbusiness.ac.za.